ARTICLE
Red carpets rolled out in downtown Allentown on Sept. 28 for a scintillating evening of retro-chic food, fashion and fun. Hess's Hollywood on Hamilton, part of Allentown's 250th anniversary celebration, revived favorite elements from the heyday of the gone-but-not-forgotten retailer — including the Patio restaurant's sky-high strawberry pie. The event, conceived by event committee chairwoman Tina Slak, launched with a dining experience that put original Patio dishes on menus of Allentown Brew Works, Cosmopolitan, Made in Brazil and Sangria. Each restaurant was filled to capacity, and Brew Works built buzz by featuring its extensive Patio menu during the preceding week. Click here to read the article.
Red carpets rolled out in downtown Allentown on Sept. 28 for a scintillating evening of retro-chic food, fashion and fun. Hess's Hollywood on Hamilton, part of Allentown's 250th anniversary celebration, revived favorite elements from the heyday of the gone-but-not-forgotten retailer — including the Patio restaurant's sky-high strawberry pie.
The event, conceived by event committee chairwoman Tina Slak, launched with a dining experience that put original Patio dishes on menus of Allentown Brew Works, Cosmopolitan, Made in Brazil and Sangria. Each restaurant was filled to capacity, and Brew Works built buzz by featuring its extensive Patio menu during the preceding week.
Click here to read the article.