Get Ready to Be Inspired: Iconic Brand Series Kicks Off with Crayola!
Join the Marketing Communications Advisors for the launch of our "Iconic Brand Series" — an exciting new program that takes you behind the curtain of the Lehigh Valley’s most legendary brands and their standout marketing and communications strategies.
We're thrilled to kick off the series with a colorful case study from Crayola and their buzzworthy limited edition colors campaign — a nostalgic, high-energy initiative that brought back fan-favorite shades through bold events, creative social media, strategic PR, and more.
Featured Speakers: Mimi Dixon – Sr. Director, Brand Activation & Content Connie Walker – Manager, PR & Marketing Activation Matt Liotti – Brand Content Manager Erika Merklinger – PR & Marketing Communications Manager
Bonus Experience: The first 20 people to arrive will receive an exclusive behind-the-scenes tour of Crayola’s manufacturing plant — a rare and fascinating opportunity you won’t want to miss. *Please note: You must wear closed-toe shoes to participate on this tour*
Spots are limited — reserve yours today!